略語
Enterprise
顧客満足(CSAT=Customer Satisfaction)
DNVB(Digitally Native Vertical Brand)
直接販売(DTC=Direct to Consumer)
KPI(Key Performance Indicator)
NPS(Net Promoter Score)
開封後作業(OOBE=Out of Box Experience)
市場の総額(TAM=Total Addressable Market)
サービス購入な市場の総額(SAM=Serviceable Available Market)
サービス提供可能な市場規模(SOM=Serviceable Obtainable Market)
#TAM/SAM/SOM
Financial
キャッシュコンバージョンサイクル(CCC, Cash Conversion Cycle)
在庫日数
売上回収日数(DSO=Days Sales Outstanding)
買掛金支払日数(DPO=Days Payable Outstanding)
DP(Days Payable)
DR(Days Receivable)
貢献利益(CM=Contribution Margin)
=
限界利益
設備投資額(CapEx=Capital Expenditures)
EBITDA(Earnings Before Interest Taxes Depreciation and Ammortization)
営業費用(OpEx=Operating Expenses)
損益(PL= Profits and Losses)
ROI(Return on Investment)
販売費及び一般管理費(SG&A=Selling, General and Administrative Expenses)
Inventory Productivity
供給日数(DOS=Days of Supply)
安全在庫(Safety Stock)
GMROI(Gross Margin Return on Investment)
ISR(In Stock Rate)
OOS(OOS Rate)
RR(Return Rate)
ST(Sell Through Rate)
TURN(Inventory Turnover Rate)
WOS(Weeks of Supply)
Marketing
CDP(Customer Data Platform)
PR(Public Retations)
顧客獲得単価(CPA=Cost Per Acquisition)
=
CAC(Customer Acquisition Cost)
=
注文当たりの費用(CPO=Cost Per Order)
CPM(Cost Per Thousand Impressions)
=
CPM(Cost_per_Mille)
顧客維持率(CRR=Customer Retention Rate)
開封当たりのアクション率(CTO=Click to Open)
CTR(Click Through Rate)
CVR(Conversion Rate)
顧客生涯価値(LTV, Customer Lifetime Value)
リピート率(RCR=Repeat Customer Rate)
広告費回収率(ROAS=Return on Ad Spend)
SEM(Search Engine Marketing)
SEO(Search Engine Optimization)
UGC(User Generated Content)
Merchandising
CC(Color Choice)
CC(Customer Choice)
GTM(Go To Market)
KIP(Key Item Plan)
MMU(Maintained Markup)
自動的購買高調整法(OTB=Open To Buy)
Operations
3PL(Third Party Logistics)
4PL(Fourth Party Logistics)
DC(Distribution Center)
FCL(Full Container Load)
FTL(Full Truckload)
LCL(Less Than Container Load)
LTL(Less Than TruckLoad)
SLA(Service Level Agreement)
TNT(Time in Transit)
UPH(Units Per Hour)
People Operations
CX(Customer Experience)
FTE
=
Full Time Employee
HR(Human Resources)
Retail
APS(Average Per Store)
B&M(Brick & Mortar)
BOPIS(Buy Online Pick Up In Store)
CAM(Common Area Maintenence)
NSO(New Store Opening)
POP(Point of Purchase)
SLSFT(Sales Per Square Foot)
SSS(Same Store Sales)
TI(Tenant Improvement)
Sales
AOV(Average Order Value)
AUR(Average Unit Retail)
COGS(Cost of Goods Sold)
DAS(Daily Average Sales)
GMV(Gross Merchandise Value)
GM(Gross Margin)
TCV(Total Contract Value)
UPT(Units Per Transaction)
VAT(Value Added Tax)
Supply Chain
部品構成表(BOM)
CMT(Cut Make Trim)
ELC(Estimated Landed Cost)
FOB(Freight On Board)
IMU(Initial Markup)
RM(Raw Materials)
SKU(Stock Keeping Unit)
UPC(Universal Product Code)
Systems
BI(Business Intelligence)
CMS(Content Management System)
CRM(Customer Relationship Management)
DW(Data Warehouse)
EMS(Email Management System)
ERP(Enterprise Resource Planning)
FF(Freight Forwarder)
HDM(Helpdesk Management)
IMS(Inventory Management System)
OMS(Order Management System)
PIM(Product Information Management)
PLM(Product Lifecycle Management)
PMT(Performance Management Tool)
POS(Point of Sale)
PP(Payment Processor)
RPS(Returns Processing System)
SCMS(Supply Chain Management System)
SMS(Shipping Management System)
WMS(Warehouse Management System)
Time and Version
ARR(Annual Run Rate)
FC(Forecast)
LF(Last Forecast)
LLY(Last Last Year)
LP(Last Plan)
LY(Last Year)
MRR(Monthly Run Rate)
PL(Plan)
TTM(Trailing Twelve Months)
TY(This Year)
YoY(Year Over Year)
eCommerce
ATC(Add to Cart)
CRO(Conversion Rate Optimization)
CTA(Call to Action)
LPO(Landing Page Optimization)
PDP(Product Detail Page)
PLP(Product Listing Page)
UI(User Interface)
UX(User Experience)
参考
https://gyazo.com/5ab3ea65ecc27d0166e0b919c58f5f82
https://roamresearch.com/#/app/DigitallyNative/page/2f8O5tTzs
#指標