The Euphemism Treadmill
Stephen Pinker in his 2003 book “The Blank Slate” coined the name euphemism treadmill for the process whereby words introduced to replace an offensive word, over time become offensive themselves. A current example of this is mental retardation.
The English Cowpath: The Euphemism Treadmill - replacing the "R-Word"
The R Word and the Euphemism Treadmill
Will Styler
支援者が支援対象となる弱者を可視化するために造語する事例より