β100

Purchase Intention Survey

Prototype according to the actual buying process

Prepare a mock-up storefront or website

Reduce the cost of creation by dividing the prototype into three parts

Case 1 (B2C)

Renting out an electronics store

Putting appearance prototypes on the shelf

Place catalogs and pop-ups (contextual prototypes)

No need to prototype features because consumer electronics retailers usually buy without trying features

Fake magazines and TV commercials available.

We can look for differences between the groups that saw it and those that didn't.

Case 2 (B2B)

If a product requires a higher-level decision, design it with that process in mind.

Research to identify medical equipment needs

Exterior prototypes installed.

Prototypes to confirm functionality are also available.

Prepare spec sheets and instructions as contextual prototypes

However, the majority of the instructions are for the previous product, with only the new features inserted post-its.

Handed out pre-order sheets, special offers available if you book here.

→40% of people purchase action

What users value

Feature

design

story

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