Default options (django-admin and manage.py)
--pythonpath PYTHONPATH
If this isn’t provided, django-admin will use the PYTHONPATH environment variable.
This option is unnecessary in manage.py, because it takes care of setting the Python path for you.
--settings SETTINGS
Pythonパッケージのsyntax(ドットつなぎ)でsettingsモジュールを指定する
If this isn’t provided, django-admin will use the DJANGO_SETTINGS_MODULE environment variable.
This option is unnecessary in manage.py, because it uses settings.py from the current project by default.