編集力４　情報は多面的：情報の「地と図」、環世界

まとめ

情報の三形態

乗り換え

持ち替え

着替え

フレームとスキーマ

地と図

ベースと表層

環世界

みんな違う認識

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地　（文脈）が変わると　連想するイメージが変わる

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夏休み、って言葉から発想を広げたいとき、　適当に思いついた「赤」って単語を地として、その間を思い浮かぶ単語を入れることができる　　

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