positioning
Michael Porter classified the positions of companies in three ways
market leader
No. 1 in sales
Cost Leadership Strategy
Strategies to maintain market share by using economies of scale to maintain the lowest cost in the industry
market challenger
2nd to 3rd place in sales
differentiation strategy
Strategy to capture market share by adding value through differentiation
market nicher
Companies with small market share
Focused Strategy
Focus management resources on specific customer segments, regions, etc. to ensure niche top #Niche
---
This page is auto-translated from /nishio/ポジショニング. If you looks something interesting but the auto-translated English is not good enough to understand it, feel free to let me know at @nishio_en. I'm very happy to spread my thought to non-Japanese readers.