outreach
I haven't been able to corroborate if it's true, but the original story is that it's a religious term.
@marukwamy: I've recently seen the term "outreach" used to refer to the promotion of academics to young people. I've seen it used to refer to the promotion of academics to young people, but that's a Christian missionary term, so it shouldn't be used so easily. Even in my research area, Protestant churches raid villages of other denominations and pagans under the name of "outreach programs" or "outreach camps". ---
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