What kind of indicators should be established?
from Hatena2012-11-14
Lean Startup : Leverage memo
3 "Ease of doing" is important (p. 192)
Ease of action. For a report to lead to action, the causal relationship must be clear. Otherwise Vanity Indicators. If total number of visits goes up or down, we don't know what to do.
Clarity. If the data is not understandable to the reader, it is meaningless. I recommend using "person" as the unit of measure because it makes it easier to understand.
Ease of verification. Can the report be verified through other means (e.g., by asking the customer directly) to see if it is correct?
The third one is quite difficult.
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