Ethics in technology

Thinking Through the Ethics of New Tech…Before There’s a Problem

by Beena Ammanath

There’s a familiar pattern when a new technology is introduced: It grows rapidly, comes to permeate our lives, and only then does society begin to see and address the problems it creates. But is it possible to head off possible problems? While companies can’t predict the future, they can adopt a sound framework that will help them prepare for and respond to unexpected impacts. First, when rolling out new tech, it’s vital to pause and brainstorm potential risks, consider negative outcomes, and imagine unintended consequences. Second, it can also be clarifying to ask, early on, who would be accountable if an organization has to answer for the unintended or negative consequences of its new technology, whether that’s testifying to Congress, appearing in court, or answering questions from the media. Third, appoint a chief technology ethics officer.