Raising the Intrinsic Value of Digital Assets: Considering that less than 3% of players currently purchase virtual items, raising the intrinsic value of items through true ownership will increase players’ value perception of each purchase, leading to increased sales and a more positive player experience.
Taxing Secondary Markets: The Blockchain SDK will enable game developers to set up secondary marketplaces, both within and outside of their games, where they can earn a percentage of all player-to-player sales. This can also have a viral marketing effect for games, as they are giving players a powerful financial motivator to promote and advertise the game’s digital assets.
Selling Collectibles: CryptoKitties used this tactic perfectly by enabling trade of rare collectibles, some of which have sold for over $100,000. Over $25 million in transactions has occurred within the CryptoKitties marketplace. The very nature of the blockchain ensures that everything is open for audit, including the type and volume of digital items created. This can be a massive opportunity for developers interested in introducing rare items to their games. Scarce items on the blockchain are transparent and trackable, their scarcity is verifiable, and their relative value is assured. Their history is also public, so if the items were involved in an event of historical significance, the proof remains on the blockchain.
Regulating Third-Party Markets: The Blockchain SDK enables developers to regulate gray markets by selecting specific locations in which items can be bought and sold. By enabling certain third-party websites to promote and sell their items, developers will be able to earn a commission from their sales and gain extra exposure for their game.
サードパーティマーケットの規制：Blockchain SDK によって、デベロッパーは、アイテムが売買可能な場所を選択し、グレーなマーケットを規制することが可能になる。特定のサードパーティの web サイトでアイテムの宣伝・販売を可能にすることで、デベロッパーはその売上から手数料を徴収したり、ゲームの露出を増やしたりすることができる。
Cashing in for ENJ: Developers can set an exchange rate for players to cash in their items for ENJ and, in turn, receive a portion of that ENJ back into their own wallet.
Enabling Time-Based Subscriptions: The Blockchain SDK will eventually be upgraded to provide facilities for time-based subscriptions, which can be useful for enabling access to games, levels, power-ups, rentals, and more. Time-based subscriptions can be minute-to-minute or even second-to-second, giving users exactly what they pay for.
Ending Chargebacks and Fraud: It is estimated that for every successful sale of a digital item, seven more are lost to fraud. This wreaks havoc on in-game economies and costs the gaming market tens of billions of dollars annually. Items created using our SDK are protected by the blockchain and actioned through smart contracts, making this kind of fraud impossible.
Restricting Third-Party Markets: As previously mentioned, the Blockchain SDK enables developers to regulate and restrict third-party markets by selecting specific locations for items to be bought and sold. This makes it impossible for unauthorized third-parties to sell their items without permission — meaning that developers can use this feature to combat activities fueled by grey market trading of virtual items, such as hacking, botting, and scamming.
Fundraising & Promotion
Item Pre-Sales: Crowdfunding is a popular way to raise money for game development. With the Blockchain SDK, developers can create digital assets before they have even built their game, enabling them to reward supporters instantly by delivering rare, valuable, or discounted in-game assets. Players can hold these assets securely in their Enjin Wallet for later use when the game is released.
Crowd Marketing: Developers can use Enjin’s solutions to mobilize their community and provide an incentive to promote their game. By providing influencers and publications with digital assets to use, customize, give away, and sell, developers will create a powerful motivator to push their products, helping solidify their user base before well before launch. Every player that receives a pre-release digital asset is more likely to use it and try out the game, especially if the item was paid for. Developers will be able to generate revenue by taxing a portion of every sale and automatically receiving the profits.
Creating a Digital Multiverse: Using the Blockchain SDK, developers can enable certain digital assets, such as characters and their possessions, to be easily ported between games. This allows them to team up with other game developers to create a digital multiverse in which players can be transported through different universes while retaining their base attributes and possessions. This level of cross-promotion and collaboration enables a new form of game development partnership, allowing developers to share user bases and pool marketing resources.
Utilizing Digital Asset Gift Cards: We will eventually develop the ability for developers to create gift cards for digital assets. We envision a future in which developers can sell their digital assets in retail stores or allow gamers to purchase gift cards online to give to their friends. Importing these assets into their games will be a simple process handled by the Enjin Wallet.
Boosting Community Engagement: Economics is fundamental to community, and ownership is essential to economics. By utilizing our SDK, developers will give players more reason to interact, cooperate, collaborate, and increase their emotional connection to games. Increasing a player’s emotional investment is a proven way to also increase their financial investment — but this is not just about creating more valuable products for developers to sell. True ownership makes virtual worlds more meaningful and gives players a greater sense of immersion.
Enabling Continued Storylines: Enabling characters and their possessions to be ported between games gives developers the unique ability to create continued storylines in which a player’s character and story continue to grow and evolve as they travel through new games.
Creating Vertically Integrated Communities: The Blockchain SDK also enables developers to create digital assets that can be ported between limitless platforms and devices, meaning players could use their items on integrated websites, forums, apps, and even Wi-Fi-enabled devices like TVs and smart fridges. The potential of this innovative approach to digital asset management has yet to be thoroughly investigated.