TAC
consists of payments made by Internet search companies to affiliates and online firms that direct consumer and business traffic to their websites
In 2016 TAC as a percentage of advertising revenues was 21.2% for
Google
.
Traffic Acquisition Cost (TAC)
GoogleがTAC(Traffic Acquisition Costs/トラフィック獲得コスト)引き下げをめざし廉価版Pixelを大量投入か | 中卒くん
Traffic Acquisition Cost