Marketing Technologist Role Scorecard

Mission

Execution. The mission of the marketing technologist is to work with strategist and client to deliver marketing technology execution.

Continuously builds their capability, particularly technologies required for the execution plan, and in general to execute better and faster

Has an experimenter's mindset: they pick key performance indicators (KPIs) for the campaign, runs the campaign, educates the rest of the team and the client on the outcome of the campaign, then suggests design changes in the next campaigns

Works closely with the Operations Manager on work prioritazation and collaboration with other teammates

Outcomes

An average of least a 7.5 monthly customer satisfaction score

Becomes a technical expert in the marketing technologies used in a project

Tasks are executed on time

Competencies

Undergrad in a course heavy with programming (computer science, IT, etc)

Marketing strategy

Understanding the desires of target customers in relation the value proposition of the business

Designing a funnel

Designing headlines, hooks, calls to action, look and feel, and landing page layouts based on conversion goals

Web development using platforms we and our clients are using (Wordpress, Weebly and Squarespace)

Implementing funnels

Active campaign

Zapier

Ads management

Principles and craft

Platforms

Google ads

Facebook ads

Linkedin ads

etc

Web analytics (Google analytics and other tools)

Marketing automation (Hubspot and other tools)