Hello Japan! It was almost 10 years ago I visited your beautiful country and published The Agile Samurai. And a lot has changed in that time.
Agile has become the norm - at least in most parts of the world. Most companies and governments see the advantage of working iteratively, flexing on scope, and delivering something incrementally of value every week. No one debates the advantages of Agile. Everyone is doing it.
That’s good news for software development. But bad news if you are competing with others. Because once everyone starts doing something, it is no longer an advantage. It becomes the norm.
What you hold here in your hands now is about taking the next tentative steps beyond Agile. I titled it Competing With Unicorns because what these super successful software companies (Spotify, Amazon, Google and others) have found is a better way of working that goes beyond what we typically do in Agile.
They don’t do projects.
They don’t do traditional budgeting.
And they don’t tell their people what to do. Instead they guide, trust, and empower
If you want to see what it is like to work at a company like Spotify, where I spent three years as an Coach and an Engineer, come on in.