What is content marketing?
Overview
Content marketing is a project to create blogs within our costomer's website.
A website with poor contens is something like a shop without products. Customers are interested in products and services not a fancy shop. The best way is let customer update their contents by themselves, however, it is not easy to keep on updating contents by themselves.
Bridge System Co., Ltd. is a professional contents provider and we keep on creating contents to our customers by making use of the latest technology of SEO and Contents Marketing.
Customer's merit
For web advertisement, access will increase substantially while advertisements are online but it decreases soon after the advertisement term is over. Ads are useful for a short term promotion but it is not suitable for continus access to the website.
85% of web access will come from organic search. Blogs are essential way to collect customers online.
Once you acquire readers to the blog, the access does not go down in a short term. Blogs could be a long term asset for your website.
Categories with several blogs are knowledge base and Google organic search will judge categories important information cluster.
Our service
Keyword Listing (Initial)
Also list up search volumes for each keyword.
The keyword listing is shared with customer and eventually updated.
https://gyazo.com/3777709b8092214cea299665e0251716
Research (Initial)
The editor and writer research keywords and study the customer's business field to prepare the writings for the website.
Found contents, link url and notes are listed within the project wiki (scrapbox.io) This space will be used with editors and writers to share idea and information. Contents Map (Initial)
The contents map is shared with customer and eventually updated.
https://gyazo.com/8f41e88e5e7d0b9b79d1468b9e949ce9
Blog List (Initial)
All contents (including contents listed within the contents map) are copied to Blog List. Blog list is used to manage publishing blogs within boss/editor/writer and this database is NOT shared with customer.
Choose Project/Customer/Project Name/Theme/Editor in Chief/Language/Frequency (of Update)/Start Day/End Day for each project.
https://gyazo.com/650502c4ff1e6f6633aa8ec5bb3ccf5b
Blog Writing (Eventually)
Based on the contents map and blog list, writers start writing blogs.
Blogs are SEO checked on Yoast SEO tool for the best performance of Google search.
We do not wait customer's instruction to write a blog but customer can choose to publish after the review. If no needed, we will publish blogs based on the contract with the customer.
https://gyazo.com/c6487e5b17b26f1ba439d23e8af3fe1e
Share with social network (Eventually)
If the customer own a social network such as Facebook or Twitter, we will post the blog to their social network automatically.
ID and password should be provided to use this service.
The automated post will be done by buffer service.
https://gyazo.com/8720394a6c01ed534413aec00bd2b11d
Keyword Tracking (Optional)
Customer's keywords ranking, traffic, back links are tracked by using Nightwatch service.
This service is $7 (50 keywords) per month service.
The report will be sent by email with PDF every week.
Pricing
Initial Cost (keyword listing, research, contents map) $150~
Blog Writing : Japanese , English $30 Vietnamese $20
Keyword Tracking $7 (50 keywords)
Term of Contract
Minimum 3 month
Research and preparation is needed to start blogging so we do not accept short term contract under 3 months.
Effects will be come out after 2 to 3 months of starting blogging.