I've co-founded companies, helped grow startups, and worked in the startup world for over 15 years.
Since I was in college it's all I have done.
On my journey i've done all the jobs in the company from accounting to advertising, strategy to support, copywriting to coding.
But if I have one unique skill other people don't, it's naming. My father started a naming company and I worked for him for several years, naming products and companies from first-time founders to major fortune 500 companies.
I currently work at Nota, here in Kyoto and I helped name their fastest-growing product, which is called Helpfeel.
Raise your hand if you have ever named something. It can be a pet, a project, even an object.
What did you name? Do you remember why you chose that name?
Did you know that everything we know about has a name?
As soon as we learn about something new, we give it a name.
Basically, all words are names for ideas. So, you can say that names are fundamental.
Names are so fundamental and basic that we forget about them.
They work like a sign pointing to a destination. We may look at the sign, but we think about where we want to go.
How do you know if a name is good? How do you know if it is bad?
How do you decide on a name with a group of people?
How much time and money should you spend to find a name?
How do you get name ideas?
Once you have lots of name ideas, how do you pick the winner?