App naming example

Current project name

Coins

Technical description

A set of small coin icons that can be embedded or linked to from any webpage. When a coin is clicked, the equivalent amount is transferred from the account of the user to the content creator. The current donation level is indicated by the amount of coins shown.

Unique value proposition

Intuitive coin metaphor makes it easy to understand that you can transfer small amounts more frequently. We feel comfortable giving change to a street musician for a minute of music. We enable the same for a blog post, tweet, etc.

Three core brand values

Simple

Natural

Fun

Target languages

English

Japanese

Target niche

high quality web content creators and their fans

How will people learn about you?

Social media

Search

Influencer promotions

Direct competitors

Cash App

Venmo

Paypal

Key integrations / partners

Blog platforms like wordpress

Influencers / content creators

Social media sites like youtube, twitter

Name styles

Descriptive

Coined

Playful

Name feel

secure

modern

sleek

Concepts to explore

coins

change

purse

wallet

tip jar

street music, art

Thesaurus words

coin

tip

support

money

wallet

purse