Case study of Airbnb

Contents

Objectives（5C）

https://gyazo.com/d4013ede123f39c8717c9a9b87b6112a

Strategy

Segmentation（Separation）

https://gyazo.com/7c16647703867cddbcf4f6218baab22e

Targeting

https://gyazo.com/c1c57476e07d3dd70d16d8d8dbe537a7

Tactics

https://gyazo.com/62dbd48a484f6b12970e7dff9fcc28fa

How does Airbnb make money?

https://gyazo.com/773ade0318f095eef72b1800614ce043

Perception

Description is simpler than I thought

Targeting: Choose and focus on element after Segmentation

Function and UI on web is categorized to Tactics

What is your 5 objectives?

Customer：You who want to walk around

Company：Trander

Competitor：Location-based application（Google maps、Pokémon GO...）

Collaborators：Google maps

Context：Subscription

Reference