Cutting up a $30k Damien Hirst painting and selling the 88 pieces for $480 each.
The artists and designers behind MSCHF purchased a Damien Hirst spot print for $30,000 USD, before cutting out all 88 of its dots. Starting today, they are selling each dot for $480 USD, while the original work — now just a piece of paper with 88 holes and the artist’s signature — will go up for auction starting at $126,500 USD.MSCHF’s decision to cut up and auction off the work is an act of protest against investors who buy fractions of expensive artworks. “We’re getting more overt, at large, about playing this speculative game…” reads the manifesto for the project. “The key to runaway art world success is: merchandising! Who wants to make one-offs when the market has so much appetite? But let’s take it a step further — maybe we don’t need more zombie wallworks, we just need to distribute the ones we’ve got!”