“Get in the Ring” is an international startup support event started from 2012 in the Netherlands (supported by the dutch gov. ). In the unconventional, exciting pitch battle, contestants compete against each other over their projects in a ring. According to the original rules, this is a battle with concise business explanations in a lively rhythm, making it possible to convey the value of each project. Audience will get excited, as it is a tournament play. Now, it is held in 100 countries around the world, providing rights to take on a challenge on the World Final with the winners from each country.