“Get in the Ring” is a startup support event started from 2012 in the Netherlands. In the unconventional, exciting pitch battle, contestants compete against each other over their projects in a ring. According to the original rules, this is a battle with concise business explanations in a lively rhythm, making it possible to convey the value of each project. Audience will get excited, as it is a tournament play. Now, it is held in 100 countries around the world, providing rights to take on a challenge on the World Final with the winners from each country.