Commodification

In the era of social media, there is a phenomenon called "commodification of expression" コモディティ化. As a contrasting concept, there is the Alternative Alternative (？).

There is a tweet that expresses a sentiment about not wanting to go to places where there are "Minato Ward Girls" 港区女子 who constantly contaminate Instagram geotags https://gyazo.com/eaf5a88302feb171d6c8d5018c395ab4. This tweet was posted by Shunsuke Takagi on February 24, 2021 .

In the article titled "Commodification" /blu3mo/コモディティ化, the author shares their understanding of this phenomenon. They mention that as someone who is active on Instagram, they have noticed that most of the locations in Tokyo have been invaded by "Minato Ward Girls" Minato Ward Girls. As a result, they have started to only visit places that are unique and one-time experiences, such as installations インスタレーション and exhibitions Exhibition. They also mention a trend of people saying "everyone is doing something and it's lame," which they may attribute to the fact that they are surrounded by fashionistas in the cultural scene. They speculate that people in higher social classes (urban, relatively high income, IT, fashion, art, etc.) may share similar opinions, and they mention TeamLab as an example of this.