Aura
Aura is a system developed by
LVMH
in collaboration with other major luxury companies on the
BlockChain
. It is the first global luxury blockchain that aims to prevent counterfeiting. LVMH has partnered with other luxury brands to create this innovative platform. You can read more about it on the
LVMH website
(
https://www.lvmh.com/news-documents/news/lvmh-partners-with-other-major-luxury-companies-on-aura-the-first-global-luxury-blockchain/).
In addition, there is an article on
Vogue Business
that discusses the blockchain playbook, highlighting LVMH's Aura and another platform called Arianee.
Another mention of Aura is
BrightID's Aura
.